Director & CMO — Cashbook Finance
BjornLaku
Business Leadership
Brand & Commercial Finance
London, UK
Connecting commercial strategy, brand and technology to build measurable growth — grounded in London and informed by international business networks.
London, UK
Director & CMO
Big Four background
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Core focusCommercial strategyBrand developmentBusiness financeDigital growthData-led execution
Positioning
A structured, data-led approach to growth — from identifying the opportunity to delivering a result that compounds.
Profile
Built across strategy, brand & growth.
Bjorn Laku
Director & CMO · Cashbook Finance
ApproachStructured & data-led
Core disciplinesStrategy, brand & technology
Commercial lensMeasurable, sustainable growth
Bjorn Laku is a London-based business director whose work sits at the intersection of commercial strategy, marketing and technology. His experience spans management consulting, telecommunications, specialty foods, digital markets and specialist business finance.
His professional background includes experience within Big Four consulting environments, where he developed a strong command of business strategy, operational improvement, market analysis and client-focused problem-solving. That multidisciplinary grounding lets him assess commercial challenges from both strategic and operational perspectives.
“From identifying the opportunity to delivering the result — a structured, data-led way of working.”
Bjorn specialises in identifying growth opportunities, leading projects from conception through delivery, strengthening market positioning and translating commercial objectives into measurable acquisition and engagement strategies. His public professional profile also highlights brand consulting and commercial lending as core service areas.
Alongside his executive work, he has maintained a long-standing commitment to professional and business communities. He serves on the Advisory Board of the British Albanian Chamber of Commerce and previously contributed to the programme committee of the Albanian Professionals and Entrepreneurs Network.
Combining corporate discipline with experience in fast-moving digital markets, he brings a commercially focused, internationally aware perspective to building sustainable growth, sharpening competitive positioning and delivering long-term value.
Working approach
Clarity before activity.
Define the opportunity
Start with the commercial objective, the audience and the evidence—not a preferred channel.
Connect the disciplines
Align strategy, brand, technology and delivery so each decision supports the same outcome.
Measure what matters
Use data to prioritise, learn and improve—keeping attention on commercial progress rather than activity.
Expertise
What I bring to the table.
Six disciplines that connect strategy to delivery — and ambition to measurable outcomes.
Strategic planning
Setting direction and turning long-range goals into prioritised, actionable roadmaps.
Business development
Identifying and converting growth opportunities into durable commercial relationships.
Project management
Leading initiatives from conception through to delivery — on scope and on time.
Brand development
Sharpening positioning and building a distinctive, consistent market presence.
Data analysis
Reading the numbers to inform decisions and measure what actually moves growth.
Digital marketing
Acquisition and engagement strategies built for fast-moving digital channels.
Background
Experience across sectors.
A multidisciplinary career — from the rigour of Big Four consulting to the pace of digital — shapes how Bjorn approaches every commercial challenge.
Management consulting
Big Four environments — business strategy, operational improvement and market analysis.
Telecommunications
Commercial and growth work in a competitive, scale-driven, fast-evolving industry.
Specialty foods
Brand and market development in a consumer-led, quality-driven category.
Digital
Customer acquisition and engagement across fast-moving digital channels and platforms.
Credentials & community
Learning, leadership and international perspective.
Professional development across digital marketing, business, management and law — reinforced by active involvement in advisory, professional and volunteer communities.
Digital marketing
Professional development covering the disciplines that connect brand to measurable demand.
- SEO/SEM and web analytics
- Social, mobile and email marketing
- Display and content management
- Web design
Business, management & law
Broad-based coursework supporting commercially rigorous and legally informed decision-making.
- Strategic and international management
- Digital business and entrepreneurship
- Operations and organisational change
- Commercial and information technology law
Advisory & community roles
Advisory Board Member
British Albanian Chamber of Commerce · 2025–present
Programme Committee Member
Albanian Professionals and Entrepreneurs Network · 2015–2021
Current role
Director & Chief Marketing Officer
As Director and CMO, Bjorn leads brand, growth and customer acquisition at Cashbook Finance — an FCA-registered UK lender providing two specialist funding lines to British businesses.
The firm pairs fast, flexible working-capital finance with short-term property-backed lending — delivered with the directness of a team you can actually speak to.
Visit cashbookfinance.co.uk →
FCA reg. 782472 · Company no. 10723098
Invoice finance
24–48 hoursReleases up to 90% of the value of unpaid invoices — often within 24–48 hours — to keep cash flow moving while customers pay on their own terms.
Bridging finance
3–24 monthsShort-term funding secured on property, structured around the deal and its timeline — built for speed and certainty.
Contact
Let’s talk.
A growth conversation, a potential partnership,or an introduction — the quickest ways to reach me are here.
Emailbjorn@cashbookfinance.co.uk
Phone07709900303
LinkedIn/in/bjorn-laku
Based inLondon, United KingdomLondon time
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